Not as well written as I'd hoped, but the book moves along briskly enough to be interesting all the way to the end.Where it excels is as a relatively objective look at the SW phenomenon. Despite the author's admitted fannish love for SW, he rarely flinches from showing how badly written (and occasionally executed), the SW properties are. His chapter on denial, anger, rewriting, and other responses to the badly done prequels is perhaps the best part of the book. He doesn't let his fannish love get in the way of reality -- and that's the *best* fandom of all, a critical fandom that includes reality right in with the adoration.I like that he shows how many facets there are to a big media concept like SW -- not simply the films but all the side projects, novels, cos-players, etc. And also the crazy, chancy world of movie production, where anything at all can get you greenlighted to conquer the world, or backburnered into oblivion. I like how Taylor shows the effects of this money-opoly on Lucas, and how increasingly driven Lucas was to write simply to earn more in order to have more control over his own work, which in turn drove him every more stressfully, which in turn affected the quality of the work, because he was increasingly the only one who he trusted to be in control.... wow. That really made me think about Mozart and Dickens and other great artists, writers and composers who ended up in the same potentially health- and soul-destroying spiral of having to churn out mediocre or half-baked work just to earn the money to try to work on something better.Anyway, I bought this in part to share with a teenager who's never been a Star Wars fan, because reading this balanced view of the crazy mix of film, fandom, business, SF, and personalities involved in SW will give him a good critical stance on how to approach those media sensations he *is* a fan of, including Lord of the Rings and many video games.Thus, my main recommendation for the book would be as a good model for the many avenues to explore, and angles to investigate, in ANY popular media fandom.